Unique Marketing Efforts

Here are a couple of videos demonstrating and explaining a unique marketing ideas.

1. For a toothpaste company launched in Israel.




2. And this one for an eye wear company, also in Israel.




Source:
http://www.viralblog.com/guerrilla-marketing/elmex-dude-where-are-the-holes/

http://www.viralblog.com/guerrilla-marketing/opticana-eyewear-the-500-digital-campaign/

What do you think? Which idea is better?

Danny