How does a restaurant determine what words and prices go on their menu?
Which of the following do you think will be most effective way to price a product on a menu?
a. $13.95
b. $13.99
c. 13.95
d. 13.99
e. $14.00
f. $14
g. 14
To find out: http://www.nytimes.com/2009/12/23/dining/23menus.html?pagewanted=1&_r=1&em
If you don't want to read the article, the answer is g, but I won't tell you why... for that you need to read the article! :)
Danny
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