Check out this fascinating video about a store in LA that specializes in unique varieties of pop. This is the perfect example of what Seth Godin calls a "sneezer". He has a passion for pop and shares it with his customers. His customers know exactly where to go when they want a unique variety of pop. Did you know how many versions of pop there are? Check out this video.
Source:
http://videos.komando.com/2009/10/11/amazing-soda-shop/
Danny
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